YOUR ADVANTAGES AS AN EXHIBITOR

Personen im Gespräch an einem Messestand während der Leipziger Buchmesse 2024

JUST SAY THE WORD AND THE STAGE IS YOURS

Not every good story can be found between two book covers. Many start with a stand at Leipzig Book Fair. Or turn into a series there.

Leipzig Book Fair combines all the key factors for the success of your publishing house:

Maintain the exchange with your readers and business contacts in a wide variety of formats and gain new customers from among the hundreds of thousands of visitors.

Present your new publications to an enthusiastic and eager audience. Gather valuable feedback and discover market trends right on the pulse of your business.

With around 300,000 visitors, extensive media coverage and social media posts by visitors, your content can reach millions.

Trade fair visitors are a dedicated reading community with a keen interest in buying new publications and an annually increasing budget during the trade fair. In addition to sales at the trade fair, you also get a direct market test.

The festival Leipzig liest at hundreds of reading venues offers new authors and their publishers the chance for direct contact with readers. Great publicity with a guaranteed multiplier effect! This is the way to invest in a good start, particularly for debuts.

The upcoming Leipzig Book Fair will take place from 19 to 22 March 2026.
Exhibitor registration will open starting 3 July 2025.

Ausstellungshallen während der Leipziger Buchmesse 2024 mit viele Besucher:innen an Messeständen

Major platform for literature

With over 2,040 exhibitors from 45 countries (2025), Leipzig Book Fair is host to a broad and multi-faceted range of literature and media and thus inspired 283,000 visitors at the fairgrounds and throughout the city area at the last event.

Why is Leipzig Book Fair such a popular event?

The atmosphere at Leipzig Book Fair is unrivalled. It regularly draws around 296,000 book and media fans (2025) to Leipzig each year to experience the world of literature live, and get together to celebrate their enthusiasm. This is where they have the opportunity

to discover books and media in a very special way, and share this experience with their friends.
to discover new publications first hand.
to enjoy the wonderful world of literature in a relaxed setting with family and friends.
to find out about educational offers directly from you, the exhibitor.
to experience authors live at readings and book signings.
as well as to visit the Manga Comic Con.

Leipzig liest – and celebrates literature

Europe's biggest reading festival also takes place within Leipzig Book Fair. With some 2,800 events, Leipzig liest offers a platform that brings authors, books and media closer to the public in a very unique way.

Außenansicht der Leipzig liest Location Alte Handelsbörse bei Nacht während der Leipziger Buchmesse 2024

From readings to discussion panels and participatory events: take advantage of Leipzig liest's multifaceted supporting programme.

gefüllter Zuschauerraum der Schaubühne Lindenfels während des Programms vom Gastland der Leipziger Buchmesse 2024

From traditional locations like Leipzig's Alte Handelsbörse to unusual places like a tea store or a pharmacy: Inspire your audience at the fair or in the city.

Uschi Glas beim Bühnengespräch auf der Leipziger Buchmesse 2024

Make unforgettable appearances with star authors, newcomers, pop stars and political celebrities.

"Yardstick for spring releases"

"From the very beginning, the Leipzig Book Fair has been a trade fair for the general public: Reading enthusiasts come to our stand in large numbers from the moment the doors open. This is very different to trade fairs, where things tend to get off to a more leisurely start. In Leipzig, we are much closer to our reading public. This is great for us as a publisher, because it’s the yardstick for our spring releases." –- Frederik Eikmeier, Sales, Rowohlt Verlag GmbH
"We feel embraced by the public"

"The feedback and enthusiasm from the public, the German media and publishers has been overwhelming. We are very happy. We knew that the Leipzig Book Fair is above all an event for readers [...]. The Norwegian authors also told us that it was a fantastic experience for them. They really appreciate the fact that the book fair has enabled them to have so many encounters with readers. They felt embraced by the public, which in turn inspired them a lot." –- Margit Walsø, Manager, NORLA
"Leipzig is a good platform for networking"

"We are very satisfied with the fair and our sales. An event like the Leipzig Book Fair boosts the visibility of our books. The performative aspect surrounding the book seems to be becoming more important. Our authors are also very happy." -– Gunnar Cynybulk, Publishing Director, Kanon Verlag
"We enjoy the encounters with our target audience"

"The Leipzig Book Fair has always been known for having pioneered a focus on audiobooks. It’s wonderful that there is now a dedicated audio world here at the fair. This gives visitors the opportunity to find everything in one place. We enjoy the encounters with our target audience and their direct feedback. This complements the work at the publisher." –- Robert Wildgruber, Publishing Director, Random House Audio
"Inspiring young target groups for quality journalism"

"What makes Leipzig so charming for us as a public fair is the contact with our readers, especially with our target group from central and eastern Germany. First and foremost, we meet fans who are happy that the Süddeutsche Zeitung is here. But we also meet students who have hardly had any contact with us before. Some take the opportunity to give feedback on specific articles. This gives us the impetus to inspire young target groups for the Süddeutsche Zeitung’s quality journalism in the digital world." –- Korbinian Vielmeier-Thiede, Brand & Design Director at Süddeutsche Zeitung Digitale Medien GmbH
"Wider range of queer literature is well received"

"In our third year at the Leipzig Book Fair, we are still very satisfied and feel very much at home among queer publishers, under the rainbow flag. Sales of our books are going well and we have organised several successful events. Many visitors make spontaneous purchases or give us valuable feedback. Dialogue with dealers is also a regular part of our trade fair experience." –- Jeannette Bauroth, owner, Second Chances Verlag
"The place to be for educational media publishers"

"In recent years, the ‘education’ and ‘educational media’ segments at the Leipzig Book Fair have developed very positively. […] Co-operation with the trade fair team is always reliable and smooth. For us, Leipzig is definitely the place to be." –- Christoph Pienkoß, Manager, Verband Bildungsmedien e. V.