YOUR ADVANTAGES AS AN EXHIBITOR

The Leipzig Book Fair is a crowd puller and a major platform for literature education and the promotion of reading. Present your publishing programme or range of services directly to customers. This allows you to inform both trade visitors and reading fans personally about your book, media and service offers on-site.

A good 3,100 journalists and bloggers cover the Leipzig Book Fair and Europe's biggest reading festival, Leipzig liest, which is made up of around 3,600 events taking place at the Leipziger Messe Exhibition Centre and throughout the city of Leipzig. Exceptional responses from both the media and the general public guarantee you as an exhibitor an outstanding platform for your marketing activities.

Major Platform for Literature

With over 2,500 exhibitors from 46 countries (2019), the Leipzig Book Fair is host to a broad and multi-faceted range of literature and media each year. Exhibitors are divided into the following exhibition areas:

autoren@leipzig, Offers for Authors
to autoren@leipzig
Fiction and Non-Fiction
Education, School, Preschool
to Kids, Youth, Education
Book Art & Graphics, Art Schools
to Book Art & Graphics
Service Providers for the Book Industry, Non-Book
Textbooks, Non-Fiction, Science
Digital World: Audio, Film & Media
to Audiobooks, Film & Media
International Area
to International Area
Books for Kids & Young Adults
to Kids, Youth and Education
Art Books
Music
to Music
Travel
Religion
Newspapers and Magazines
Manga-Comic-Con
to Manga-Comic-Con

Great Reasons to Exhibit at the Trade Fair

The Leipzig Book Fair is the most important springtime get-together of the literature and media industry. The festival connects you with leading players from the literary world, both nationally and internationally: from readers and specialists, including authors, booksellers and educators, to literary mediators and networks. This is how exhibiting at the Leipzig Book Fair helps you achieve your goals:

1. Acquire New Customers
More than 286,000 visitors flock to the Leipzig Book Fair every year to discover new literary publications.
2. Direct Customer Contact
You can sell your new titles to customers directly at your stand or through the trade fair bookshop.
3. Raise Your Profile
Take advantage of this ideal opportunity to showcase both your product range and your company in the best possible light.
4. Maintain Regular Contacts
Meet representatives of the German-language and international literary scene in person all in one place.
5. Present New Products
Present your product range to a wide audience of visitors and media representatives.
6. Feedback
Talk to buyers and readers to learn what they are looking for.

Why is the Leipzig Book Fair Such a Popular Event?

The atmosphere at Leipzig Book Fair is unrivalled. It regularly draws around 286,000 book and media fans to Leipzig each year to experience the world of literature live, and get together to celebrate their enthusiasm. This is where they have the opportunity

  • to discover books and media in a very special way, and share this experience with their friends.
  • to discover new publications first hand.
  • to enjoy the wonderful world of literature in a relaxed setting with family and friends.
  • to find out about educational offers directly from you, the exhibitor.
  • to experience authors live at readings and book signings.
  • as well as to visit the Manga Comic-Con.

What our exhibitors say

  • Interesting Contacts
    "This was my fourth time at the Leipzig Book Fair and all I can say is: it's totally worth it! I presented two new publications and was thrilled with the discussions I had with readers. I was also able to expand my network of partner bookshops in Leipzig and make contact with an amazing number of exciting bloggers. Leipzig has established a focus on Eastern Europe that is particularly important for me. I'll definitely be back next year!" – Stefan Monhardt, Owner, Edition Monhardt
  • Huge Crowds at our Stand
    "We have so much to do that we haven't even had a chance to look round the fair – that's a real surprise for us. It's our first time here. We're thrilled to be met with such an interested audience who are so eager to discuss with us. We were especially pleased to welcome many school classes to our stand. We've also been positively surprised by the many questions regarding the European election." – Susanne Bade, Assistant to the European Parliament in Berlin
  • The Leading Trade Fair for Educational Media
    "We have been part of this from the very beginning and are really pleased to see the increase in demand for educational media. Our end customers are educators, more and more of them are coming to our stand. For us, the Book Fair is the leading fair in the region for the educational media industry." – Michael Geiger, Westermann BMS Bildungsmedien
  • Overwhelming Numbers of Visitors
    "We were pleased to welcome our 500th member to the Selfpublisher Verband (Selfpublisher Association) at the Leipzig Book Fair. Needless to say, this was celebrated in style. We were very happy with the turnout – it was overwhelming. Our Meet & Greet with the authors was also a success and was in high demand with visitors. Our stand is located right next to the stage. I found the colourful mix of specialist and casual visitors particularly stimulating." – Jana von Bergner, Press Spokesperson for the Selfpublisher-Verband
  • Events in High Demand
    "Our participation in this trade fair was a resounding success. It's easy here to get a feel for what readers are interested in. We found our exact target group here. Many of the books at our stand were looked at and also sold. One thing in particular that I was pleasantly surprised at was the great demand for our events. Even the most demanding topics generated interest. I really value the fact that the Leipzig Book Fair also presents events covering challenging topics." – Stefan Lemke, Press Officer Vandenhoeck & Ruprecht Publishers

Leipzig liest – and Celebrates Literature

Europe's biggest reading festival also takes place within the Leipzig Book Fair. With some 3,600 events, Leipzig liest offers a platform that brings authors, books and media closer to the public in a very unique way.

3,600 Events
From readings to discussion panels and participatory events: take advantage of Leipzig liest's multifaceted supporting programme.
500 Venues for Readings
From the Blue Sofa to a hair salon: delight your audience at the trade fair or in the city.
3,400 Participants
Make unforgettable appearances with star authors, newcomers, pop stars and political celebrities.

Impressions of the Leipzig Book Fair

Your contact

Exhibitor Service Leipzig Book Fair
(Mo-Fr, 9:30 am - 4:00 pm)